Chelsea manager Luiz Felipe Scolari says he will oversee a culture change at Stamford Bridge - both on and off the pitch.
Scolari has pledged to break with the past by promoting talented youngsters ahead of expensive imports, and he has also pledged to adopt a "more modest" approach than former Blues boss Jose Mourinho.
Scolari said: "I am not Jose Mourinho, so why compare me with him? Mourinho says 'I will win 10 championships' but I am more modest than that."
He added: "I am from south Brazil and in my culture we never say 'I will win this or that'. I just say that I will try my best to win all the competitions.
"But Mourinho is Mourinho, he has a different culture to me."
Speaking about his recruitment plans he also signalled a significant shift from previous managers who have had access to owner Roman Abramovich's vast reserves of cash.
"Since I came to Chelsea we have only spent £8million on Deco. Jose Bosingwa came in before I arrived.
"Maybe in the past they have spent more money, but now they don't need to spend as much because they already have a solid base. Now they need a coach to develop young players and I think I am that coach.
"The new philosophy at Chelsea is to bring some young boys through the system."
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